On the Surface...
This is VERY cool.Microsoft SurfaceLike a 21st century version of table-top Pac-Man. :o)
View ArticleThe NHL and its Quest for the Elusive Hockey Fan
A little marketing perspective, Canadian-style...Inspired by Mack's post today about evangelism and a loyal fan base, I thought I'd write about something near and dear to my heart, both personally and...
View ArticleI'm Baaaaaaack
Well, lookie here...If it isn't an old familiar name showing his face 'round these parts once again. Me.The hiatus has been much longer than originally anticipated, and there are endless stories and...
View ArticleExpectations
People prefer routine. I'm pretty sure.Wake up at 5am. Make coffee. Have a shower. Go to work. It's lather, rinse, repeat, right?From a marketing and business standpoint, the same holds true. What I...
View ArticleHighs and Lows of New Media
As if we all needed a reminder about the ongoing shift in media, Mr Rubel brings it firmly to our attention:Coincidence? You tell me:1) YouTube reaches the milestone of 100 million video streams per...
View ArticleMan Laws
This is an absolute beauty. I couldn't help but bring this to the attention of my faithful followers.Not the usual 'emotionally compelling' creative that I like - but beer ads never are. They're just...
View ArticleA Community of Devils
So does my last post relate to marketing?Sure it does. Well, kinda. And even if it doesn't, I still feel proud and excited to write about it. So read on. If there's a marketing thread, great. If not,...
View ArticleRed Devils
I was fortunate enough to have been a part of World Cup 2002 in Korea / Japan, living in Seoul when the 'Red Devils' (as they are affectionately known in Korea) made history by finishing fourth in the...
View Article'WE', not 'ME'
I subscribe to a weekly e-mail newsletter from The Wizard of Ads. Each Monday morning, I come into my office, open my e-mail, and find a gem of a read from Mr Williams himself to pore over as I enjoy...
View ArticleWhen Does It End?
So there you are, behind the counter of your store. You just finished a big sale, and your new customer just walked out the door, box in hand, completely satisfied with the purchase he / she just...
View ArticleMeaningless Words
I was reading Allen Weiss' post this afternoon, and it spurred me to write this.Nothing bugs me more than seeing / hearing / experiencing a piece of copy that borders on meaningless, due to the poor...
View ArticleNewspaper: Online vs Print
There have been a few posts lately around the blogosphere about newspaper advertising and what's happening to the medium as a viable entity for advertising. All this talk about newspapers going the way...
View ArticleBlog-based Campaign Takes Top Prize
Well, well, well...It appears as though there is, in fact, some merit to a campaign that involves Bloggers. Nice to see it properly recognized.Hugh and the folks at Stormhoek have taken top nod for...
View ArticleYou might have to fire your media rep
As some of you may already know, my media background prior to my current role was in radio. When I first got into the industry (working for the station I grew up listening to, might I add), I didn't...
View ArticleNew and Improved. But certainly not different.
Have you ever walked down the aisle of your local supermarket and closely examined the labels of some of the packaged goods that you see before you?It's a damn shouting match. They're all iterations of...
View ArticleCommunity, a la BK
As I watched the season 5 finale of 24 last night (Jack's been captured by the Chinese government, by the way - here comes season 6), I was struck by the image / sound of a new foray into advertising...
View ArticleExtended Absence
Just a quick note to say that I'll be out of blogging range for a day or so, as I skip out of town on some business. It's a damn shame that this new job is allowing me to fly to the warmth of the...
View ArticleSPEND NO MONEY ON MARKETING
Well, no more than you already are, I mean. Here's the deal: You're a small business. Every penny counts. You can't afford to spend your hard-earned money on every sugar-coated, flashy new marketing...
View ArticleOops
My bad. Just realized that the e-mail subscription service to my blog has been disabled for, oh I don't know, the past two months. Nice work Ashton. The good news is, I caught it this evening and have...
View ArticleP.S.
I'm also brainstorming for a new name for Command HQ... Ashton Media bores me.Any suggestions, fire away.
View Article![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
