You might have to fire your media rep

As some of you may already know, my media background prior to my current role was in radio. When I first got into the industry (working for the station I grew up listening to, might I add), I didn't know the rules of the game. I always thought the cardinal rule in media was to be where all the eyeballs / ears / etc are.I was blindfolded by the university textbooks and marketing tomes I read in